Sustainable Advantage of Coach Inc

External Analysis Population and demographics As the population increases in number, it is necessary to take into account the needs of the population and their buying capacity. In this respect, the Coach Inc main directions for operation include the countries where the population growth is supported by the economic growth and the increased buying power. Thus, the industry can produce more goods and locate more stores in populated areas to ensure that all potential buyers are approached.Advertising We will write a custom critical writing sample on Sustainable Advantage of Coach Inc specifically for you for only $16.05 $11/page Learn More Societal values and lifestyles The values and lifestyle typical for population change as well as the strategic initiatives imposed in industry to meet the buyers’ needs and expectations. In this respect, the industry introduced luxurious goods that are sold in specialized stores to make sure that every customer is maintained at the appropriate level. Besides, the increasing economic level enables consumers to buy luxurious good manufactured and distributed in different areas. Thus, luxurious brands enable customers to feel a special approach performed via specialized stores while the Coach Inc’s stores are perceived among the most aesthetically attractive stores within the industry (Gamble, 2008, p. 311). Economic condition Though the situation in the industry was stable in the period of 2000-2006, the company had to ensure that the increase of the number of the company-owned stores and factory stores all over the world would not influence the expenses reducing the opportunity to expand into the industry. Thus, the company addressed the existing market where it was operating and expanded the number of stores hence increasing its overall revenue without increasing largely the cost of the products that were still perceived as luxurious goods at a reasonable price. Industry Analysis Situa tion introduction The industry of luxurious goods is very large in terms of a number of categories presented in this branch. In other words, the Coach Inc is dealing with brand extension by means of making agreements with manufacturers of watches, women’s footwear, eyewear, and other branches that can produce goods under the brand name of the company. Though the market has a great number of competitors that produce similar goods under famous worldwide known brands including European fashion designers, the Coach Inc obtains another niche in this sector.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The goods produced under the brand of the Coach Inc are characterized as being as luxurious as similar goods produced under other brands though more affordable than goods manufactured under European designer brands. Besides, the company should implement strategic changes in ord er to remain competitive. However, the approach to customers can be considered one of the competitive advantages that make the company competitive without implementation of innovative changes. In this respect, the situation in the industry suggests that luxurious goods manufactured by the Coach Inc that are of lower cost than other goods of the same category that are distributed at higher costs will be in demand. Driving forces The main driving forces that exist in the industry include bargaining power of buyers as the cost of products should be aimed at a certain target audience, threat of new entrants as competition helps companies to sustain their advantages and search new methods of improvement, and threat of substitutes as fake products contribute negatively to the reputation of the brand. In this respect, it is necessary to analyze the driving forces in this industry with regard to the changes that can be introduced by the Coach Inc to remain competitive. Bargaining power of b uyers influences the pricing policies of the companies making them reduce prices or enabling them to increase prices respectively. If buyers are ready to purchase the same goods at higher prices, the company can increase prices whereas the Coach Inc manages to reduce prices in their factory stores enabling people with lower income rates to purchase their goods at reduced costs. Threat of new entrants is one of the driving forces in the industry as well as threat of substitutes. These two forces are closely connected because the new entrants can start with copying of designs established by the Coach Inc thus spoiling the reputation of the company. In this respect, the company should create new collections using new designs every month. Key success factors The key success factor that can be potentially acquired by all representatives of the industry includes the approach to customers that consists in company-owned stores and the environment in stores that is typical for the luxurious brands only and seasonal sales that attract more customers that are eager to purchase the goods under this brand but cannot afford the full-price goods.Advertising We will write a custom critical writing sample on Sustainable Advantage of Coach Inc specifically for you for only $16.05 $11/page Learn More In this respect, the approach of the company to customers with regard to pricing policies and sales, the stores and work with customers can be considered the key success factor for the segment of industry that deal with manufacturing and distribution of luxurious goods. When the company enters the market and launches its goods manufactured under a definite brand, it should ensure that these goods are sold in specific stores and customers feel special which the essence of the luxurious goods category is. In this respect, the industry key success factor is the approach/the way of presenting the brand that includes a store, environment in it, and work with clients. Porter’s forces analysis. Propose The industry can be characterized with strong Porter’s forces leading to less attractive image of the companies in the industry. I this respect, it is necessary to indicate that the industry is affected by strong threats of substitutes because the reputation of the company depends on the quality of goods that can be ruined by substitutes. Bargaining power of suppliers can be considered strong because they can purchase good expensive materials in order to provide the manufacturers with high-quality materials for their work leading to high prices of final goods. Buyers bargaining power is high as well; it makes the difference between similar brands that exist within the industry almost elusive. Finally, potential new entries are also very probable in the industry meaning that the companies that already operate in the industry should implement strategic changes and apply new technologies to the manufacturing and distribution sec tors to be more competitive. Rivalry among competitors can be as positive as negative leading to decrease of costs hence making the brand less luxurious or resulting in low quality of the products that is sure to affect the customer loyalty. Addressing the forces. Competitive rivalry The companies should implement new strategies in terms of competition and advertising. The competitive rivalry is strong and it increases the costs of ready-made goods making buyers with similar bargaining powers choose the most appealing brand. The approach used by the company is very important as well as advertising strategy. In this respect, sustainable competitive advantage can facilitate the implementation of new strategies and attracting of new customers. When the company’s competitive advantage is not sustainable it is sure to lose its positions in the market.Advertising Looking for critical writing on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Substitutes Substitutes can be considered a great threat for the industry making manufacturers implement new technologies. However, sometimes buyers are eager to buy substitutes due to lower costs or variety of designs. Thus, the number of substitute products available in the market makes the manufacturers create new designs every month and rush for the more exclusive materials to offer their clients. The strong threat of substitutes is a good aspect that sustains the industry in shape and helps customers receive the most qualitative goods at lower prices because companies implement new pricing policies to remain competitive. Buyers The buyers can be considered a strong Porter’s force because the limited number of buyers does not limit the number of brands within the industry though this can make buyers change their priorities and choose other brands after appearance of high-quality substitutes. In this respect, the companies that operate in the industry of luxurious goods ca n attract their buyers and even make customers loyal to existing brands change their priorities. In other words, companies can increase the number of factory stores and double the number of sales that provide customers with the same goods at lower prices than when the collection is new at the beginning of the month or season. Suppliers The suppliers can be considered a weak Porter’s force due to the stability of the industry and the buyers’ bargaining power. In this respect, even the increase of costs by suppliers that will affect the cost of products can have no influence on the buyers due to their strong bargaining power and ability to change priorities. When a buyer can buy goods manufactured under a certain brand, the manufacturer should think about the ways to reinforce the loyalty thus the suppliers can be changed in accordance with pricing policies of the company. Entry The threat of new entries is strong due to common aspects that can be found within the indust ry including loyalty to established brands though this cannot guarantee the loyalty in future after appearance of new more appealing brands. In this respect, the companies should find other sources of investment and develop their distribution nets in order to obtain absolute cost advantages. Besides, the threat of substitutes can force the companies in the industry use exclusive materials leading to increase of costs paid by the manufacturers for materials and by customers for goods excluding a large part of customers who purchase the goods at sales and in factory stores. Industry profile and attractiveness The sector of industry that deals with luxurious goods is attractive because it has strong buyers’ bargaining power that enables the company to operate effectively and find its niche in the industry. Besides, suppliers can be considered a weak force according to Porter’s analysis of five forces because it does not affect the success of the company in the market to t he same extent as rivalry among competitors and strong threat of potential new entries. Moreover, the threat of substitutes is strong as well which makes the industry challenging and attractive to companies that have good suppliers or sustainable competitive advantage that will help them to keep their positions in the market. The five forces approach helps to analyze the situation in the industry making it clear that it is attractive for the companies that have competitive advantages, powerful competitive strategies, and can introduce changes in order to keep their positions. Though the bargaining power of buyers is strong, it is aligned with the weak bargaining power of suppliers. Reference Gamble, J. E. (2008). Coach Inc.: Is its advantage in luxury handbags sustainable? In J. E. Gamble A. A. Thompson (Eds.). Essentials of strategic management: The quest for competitive advantage (pp. 303-316). New York: McGraw-Hill Irwin. This critical writing on Sustainable Advantage of Coach Inc was written and submitted by user Ph1ll1p to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

About the Speaker of the House of Representatives

About the Speaker of the House of Representatives The position of Speaker of the House of Representatives is created in Article I, Section 2, Clause 5 of the U.S. Constitution. It states the House of Representatives shall choose their Speaker and other Officers... Key Takeaways: Speaker of the House The Speaker of the House is designated by Article I, Section 2 of the U.S. Constitution as the highest-ranking member of the House of Representatives.The Speaker of the House is second in the line of presidential succession, after the Vice President.The election for Speaker of the House takes place at the beginning of each new congressional session.While the Speaker is designated as the presiding officer of the House, this day-to-day duty is usually assigned to another representative.The 2019 annual salary of the Speaker of the House is $223,500, compared to $174,000 for rank-and-file Representatives. How the Speaker Is Chosen As the highest-ranking member of the House, the Speaker is elected by a vote of the members of the House. While it is not required, the Speaker usually belongs to the majority political party. The Constitution does not require that the Speaker be an elected member of Congress. However, no non-member has ever been elected Speaker. As required by the Constitution, the Speaker is elected by a roll call vote held on the first day of every new session of Congress, which begins in January following the November midterm election thats held every two years. The Speaker is elected to a two-year term.   Typically, both the Democrats and the Republicans nominate their own candidates for Speaker. Roll call votes to select the Speaker are held repeatedly until one candidate receives a majority of all votes cast. Along with the title and duties, the Speaker of the House continues to serve as the elected representative from his or her congressional district.   Speaker of the House, the Role, Duties, and Powers Typically the head of the majority party in the House, the Speaker outranks the Majority Leader. The salary of the Speaker is also higher than that of the Majority and Minority Leaders in both the House and Senate. The Speaker rarely presides over regular meetings of the full House. Instead, they delegate the role to another representative. The Speaker does, however, typically preside over special joint sessions of Congress in which the House hosts the Senate. The Speaker of the House serves as the presiding officer of the House. In this capacity, the Speaker: Calls meetings of the House to orderAdministers the oath of office to new membersEnsures that order and decorum are maintained on the floor of the House and in the visitor galleriesMakes rulings on disputed House procedures and parliamentary issues As any other Representative, the Speaker may take part in debates and vote on legislation, but traditionally does so only in exceptional circumstances - such as when his or her vote could decide very important issues (like resolutions declaring war or amending the Constitution). The Speaker of the House also: Appoints the chairpersons and members of standing House committees and select and special committeesAppoints a majority of members to the important House Rules CommitteeExerts power over the legislative process by setting the House legislative calendar determining when bills will be debated and voted onOften utilizes this power to help fulfill his or her responsibility of making sure bills supported by the majority party are passed by the HouseServes as chair of the majority partys House steering committee Perhaps most clearly indicating the importance of the position, the Speaker of the House stands second only to the Vice President of the United States in the line of presidential succession. The first Speaker of the House was Frederick Muhlenberg of Pennsylvania, elected during the first session of Congress in 1789.   The longest-serving and perhaps most influential Speaker in history was Texas Democrat Sam Rayburn, who served as Speaker from 1940 to 1947, 1949 to 1953, and 1955 to 1961. Working closely with House committees and members from both parties, Speaker Rayburn ensured the passage of several controversial domestic policies and foreign aid bills backed by Presidents Franklin Roosevelt and Harry Truman. The 2019 annual salary of the Speaker of the House is $223,500, compared to $174,000 for rank-and-file Representatives. Source The Constitution of the United States of America. Constitution Center.

The Busiest Subway and Metro Systems in the World

The Busiest Subway and Metro Systems in the World Subways, also known as metros or the Underground, are an easy and economical form of rapid transit in approximately 160 world cities. After paying their fares and consulting their subway maps, residents and visitors to the city can quickly travel to their home, hotel, work, or school. Travelers can get to government administration buildings, businesses, financial institutions, medical facilities, or religious worship centers. People can also travel to the airport, restaurants, sporting events, shopping venues, museums, and parks. Local governments closely monitor the subway systems to ensure their safety, security, and cleanliness. Some subways are extremely busy and crowded, especially during commuting hours. Here is a list of the fifteen busiest subway systems in the world and some of the destinations that the passengers might be traveling to. It is ranked in order of total annual passenger rides. The Worlds Busiest Subway Systems 1. Tokyo, Japan Metro – 3.16 billion annual passenger rides Tokyo, the capital of Japan, is the world’s most populated metropolitan area and home to the world’s busiest metro system, with approximately 8.7 million daily riders. This metro opened in 1927. Passengers may travel to the many financial institutions or Shinto temples of Tokyo. 2.Moscow, Russia Metro – 2.4 billion annual passenger rides Moscow is the capital of Russia, and about 6.6 million people daily ride beneath Moscow. Passengers may be trying to reach Red Square, the Kremlin, St. Basil’s Cathedral, or the Bolshoi Ballet. Moscow metro stations are very beautifully decorated, representing Russian architecture and art. 3. Seoul, South Korea Metro – 2.04 billion annual passenger rides The metro system in Seoul, the capital of South Korea, opened in 1974, and 5.6 million daily riders can visit financial institutions and the many palaces of Seoul. 4. Shanghai, China Metro – 2 billion annual passenger rides Shanghai, the largest city in China, has a subway system with 7 million daily riders. The metro in this port city opened in 1995. 5. Beijing, China Metro – 1.84 billion annual passenger rides Beijing, the capital of China, opened its subway system in 1971. About 6.4 million people daily ride this metro system, which was expanded for the 2008 Summer Olympic Games. Residents and visitors can travel to the Beijing Zoo, Tiananmen Square, or the Forbidden City. 6. New York City Subway, USA – 1.6 billion annual passenger rides The subway system in New York City is the busiest in the Americas. Opened in 1904, there are now 468 stations, the most of any system in the world. About five million people daily travel to Wall Street, the United Nations headquarters, Times Square, Central Park, the Empire State Building, the Statue of Liberty, or theater shows on Broadway. The MTA New York City Subway map is incredibly detailed and complex. 7. Paris, France Metro – 1.5 billion annual passenger rides The word â€Å"metro† comes from the French word â€Å"metropolitan.† Opened in 1900, about 4.5 million people daily travel beneath Paris to reach the Eiffel Tower, the Louvre, Notre Dame Cathedral, or the Arc de Triomphe. 8. Mexico City, Mexico Metro – 1.4 billion annual passenger rides About five million people daily ride the Mexico City metro, which opened in 1969 and displays Mayan, Aztec, and Olmec archaeological artifacts in some of its stations. 9. Hong Kong, China Metro – 1.32 billion annual passenger rides Hong Kong, an important global financial center, opened a subway system in 1979. About 3.7 million people ride daily. 10. Guangzhou, China Metro – 1.18 billion Guangzhou is the third largest city in China and has a metro system which opened in 1997. This important trade and commercial center is an important port in Southern China. 11. London, England Underground – 1.065 billion annual passenger rides London, United Kingdom opened the world’s first metro system in 1863. Known as the â€Å"Underground,† or â€Å"The Tube,† about three million people daily are told to â€Å"mind the gap.† Some stations were used as shelters during the air raids of World War II. Popular sights in London along the Underground include the British Museum, Buckingham Palace, the Tower of London, the Globe Theater, Big Ben, and Trafalgar Square. Other Busy Subway Systems The metro in Delhi, India is the busiest metro in India. The busiest metro in Canada is in Toronto. The second busiest metro in the United States is in Washington, DC, America’s capital. Subways: Convenient, Efficient, Beneficial A busy subway system is very beneficial to the residents and visitors in many world cities. They can quickly and easily navigate their city for business, pleasure, or practical reasons. The government uses the revenues raised by fares to further improve the city’s infrastructure, safety, and administration. Additional cities around the world are constructing subway systems, and the ranking of the world’s busiest subways will likely change over time.

WSJ.com only Essay Example | Topics and Well Written Essays - 250 words - 1

WSJ.com only - Essay Example Most companies intended to increase their capital expenditures in order to enhance their efficiency and to improve logistic needs, which are very essential to the growth of any company. Recession is one of the most challenging concepts in finance and economics. Scott presents a succinct explanation on how recession impacted US companies and the entire US economy. Reading and analysing financial articles especially with regards to figures are quite challenging. One thing I find difficult and challenging in this article is the use of figures and graphs. Most of the graphs and figures on the performance of the companies and the entire economy is complex. Scott also says that most US companies survived recession, created jobs and contributed to the economic growth but at the same time stating that US jobs reduced and levels of unemployment went high. The analysis is also not clear given that most companies, which collapsed were not included in the

Use of Intelligence in World War II Essay Example | Topics and Well Written Essays - 250 words

Use of Intelligence in World War II - Essay Example The Second World War was the most extensive war that history documents spanning six years (Inaba, 2008). The war started in 1939 and ended in 1945 involving vast global nations that later formed Allies and Axis, two antagonizing military alliances (Caruana & Rockoff, 2007). Intelligence played a significant role towards the success of the attacks that the antagonizing alliances launched against each other. Intelligence implies the gathering, analysis and application of knowledge to offer guidance and direction to a military alliance. The research herein presents the use and significance of intelligence during the Second World War. Similar to the Allies, the Germans’ success attributes to their communications intelligence (Guglielmo, 2008). The nation established listening posts in Spain and traded cipher information with Italy, Japan, Hungary, and Finland. Germany broke ciphers of all the nations with an exception to the Soviet Union. The American military attachà © in Cairo was their lieutenant general Erwin Rommel’s reliable source of information in North Africa. The reports and code-breaking intelligence helped the German navy to know the exact locations of British ships prior to their 1940 Norway invasion (Blewett, 2000). Besides, Germans had the knowledge of intercepting sensitive communications. he nation’s radio intelligence post in the Netherlands monitored and timely descrambled the radiotelephone conversation between Franklin Roosevelt, American President, and Winston Churchill, British Prime Minister.

Lord of The Flies Book Report :: Book Review

Character Page Ralph Ralph is a fair boy of about twelve. He is the first character introduced in the story and is a dominant leader throughout most of the book. He finds the conch, a symbol of order and authority. He blows the conch and holds an assembly in which he is voted chief. Ralph stays focused on getting rescued and building shelters while most of the others play and hunt. By the end all the boys have either turned against him or died. Piggy Piggy is a large, timid boy, with asthma and specs (eye glasses). He is Ralph's loyal sidekick from the start. His brilliant mind and logical thinking are trapped inside his unattractive body. He is disrespected and rejected because of his looks, and used for his glasses, which are the only means of starting the fire. Piggy struggles to stay strong and clear through the madness and chaos. Jack Jack is the leader of the choir boys who become the first band of hunters. He is intent on becoming savage and killing pigs for meat. He neglects the fire, their only hope for rescue, and goes hunting instead. Jack rebels against Ralph and forms his own tribe at the other end of the Island. His tribe hunts all day and holds feasts and dances every night. His violent instincts show up in murder and destruction as civilization runs out of him. Simon Simon is mysterious and spiritual. He is a small boy with incredible, silent, courage and strength. He starts out a part of Jack's choir, then becomes loyal to Ralph when he is elected chief. Simon helps Ralph with the shelters and is admired by the littluns. He has a spiritual encounter with the Lord of the Flies, which is a pig's head on a stick. This encounter is one of the most symbolic incidences in the book. The head is the beast that all the littluns fear and represents the inner instincts and evils in man. Samneric In the beginning Sam and Eric are recognized as two separate people, two twin brothers. By the end they are referred to as Samneric, a single being. They were loyal to Ralph in the beginning and throughout most of the book. Towards the end they are captured by Jack's tribe and join in on a hunt for Ralph. They are weak and easily swayed by forceful power. Plot The book opens with the description of a beautiful island with pink rocks, warm pools, and a long, palm lined, beach protected by a coral reef.

Major Differencies Between Eastern and Western Philosophies as the Basis for Adult Education Essay

Western philosophy has its roots in Athens, Rome and Judeo ­Christianity while Eastern philosophy is derived from Confucianism, Taoism and Mahayana Buddhism. As Greek and Latin are to Western civilisation, so classical Chinese is to East Asian civilisation. I will focus on four major differences between Eastern and Western philosophies. 1. Western Individualism and Eastern Collectivism In the Greco‑Roman tradition, the image of Prometheus powerfully illustrates the struggle for individual freedom. Prometheus had gone against Zeus, the all powerful god who ruled the sky from Mt. Olympus. Prometheus annoyed Zeus by creating human beings. To protect the human beings from Zeus, he stole fire from Hephaestos, the blackmith god and gave it to the human beings. This angered Zeus to the extent that Prometheus was chained to a rock and an eagle tore out his liver. In European consciousness, Prometheus had become the hero who: â€Å"†¦defied the patriarchy in the name of individual freedom, who brought light into our darkness. He was the saviour who sacrificed himself for the sake of mankind, the benefactor who brought the gift of technology down from heaven, the teacher who taught us that we are not at the whims of the gods any more, who showed us how to use our intelligence to take control of the world†. The Christian tradition has also reinforced the notion of individual rights. The Bible speaks of God creating Man in His own image and letting him â€Å"have dominion over the fish of the sea, and over the fowl of the air, and over the cattle and over all the earth, and every creeping thing that creeps upon the earth† (Genesis 1:26). By comparison, the Chinese live in a world of obligations: â€Å"†¦obligations to serve the ruler, obligations to work for the family, obligations to obey elders, obligations to help relatives, obligations to do well to glorify the name of ancestors, obligations to defend the country in times of trouble, and obligations to oneself to cultivate one’s own virtue. It would also seem that rights only belong to one individual ‑ the Son of Heaven. Confucianism promotes conservatism and this stifles creativity and robs the people of self‑introspection. 2. Fragmentary and Holistic According to Fritjof Capra, the emphasis of rational thought is epitomised in Descartes’ celebrated statement,’Cognito, ergo sum’ ‑ ‘I think, therefore, I exist.’ This has forcefully encouraged Westerners to equate their identity with their rational mind rather than with the whole organism. This division between the mind and the body has led to a view of the universe as a mechanical system consisting of separate objects, which in turn were reduced to fundamental building blocks whose properties and interactions were thought to completely determine all natural phenomena. This mechanistic conception of the whole world is still the basis of most of our sciences and continues to have a tremendous influence on our lives. Academic disciplines become fragmented and this has served as a rationale for treating the universe as if it consisted of separate parts to be exploited by different groups. The essence of the Eastern world view is the awareness of the unity and the mutual inter‑relation of all things and events, the experience of all phenomena in the world as manifestation of a basic oneness. All things are seen as independent and inseparable parts of a cosmic whole, as different manifestations of the same ultimate reality. The Eastern traditions refer to this ultimate, indivisible reality as Brahman in Hinduism, Dharmakaya in Buddhism and Tao in Taoism. 3. Conflict and Harmony The Marxist view of history saw change as arising from a ‘dialectic ‘interplay of opposites ‑hence class struggle and conflict. Western civilisation based itself on the struggle between the Good and Evil, God and Satan or Psyche and Cupid. Eastern philosophical thought is based on this notion of the Yin and the Yang. Frithjof Capra describes the Yang as the strong,male creative power associated with Heaven while yin is the dark,receptive, female and maternal element. The dark yin and the bright yang are arranged in a symmetrical manner. They are dynamic ‑ a rotating symmetry suggesting very forcefully a continuous cyclic movement.The two dots in the diagram symbolise the idea that each one of the forces reaches its extreme, it contains in itself the seed of the opposite.’Life’ says Chuang Tzu’is the blended harmony of the yin and the yang.’ Taoism permeates the economic and social lives of the Chinese through geomancy, qigong, Chinese medicine and idol worship. As Chan observes:†Almost every hotel, office and commercial building that has gone up within the last decade adheres to certain principles of geomancy or â€Å"Fengshui† ‑ the art and science of harmonising man and nature. 4. Idealism and Pragmatism. The Western idea of democracy does not fit into the Eastern scheme of things easily. In an interview by the Daily Telegraph on 16 October 1989 the former Prime Minister remarked that: I think in a mainly Chinese electorate, the idea of a loyal opposition and an alternative government does not come easily. You’re either for or against the government. The Confucianistic idea of social hierarchy where a person’s existence is relational, extending from his family, society and country. The pragmatism of the East is exemplied in the way Confucianism has been used to emphasize order through social hierarchy and the rules and conventions. Taoism provided the meaning of life and thus compliment Confucianism. Confucius preached the doctrine of the here and now. The emphasis is one of â€Å"life and life† and not â€Å"life and death.† The sage hoped to â€Å"hear the right way in the morning, and die in the evening without regret. â€Å"What lays the foundation of life for the Chinese is the family and the continuation of the family also means the passing on of experience, culture and thought. The Taoists has an equal view of life and death seeing life and death as the coming out and going back of a human form of existence. Chuang Tsu talks of â€Å"coming and going â€Å". Lao Tzu said,†out to life, in to death.† The crux of the matter is to make the best of the present.